On today’s date in 1923, The Hollywoodland sign was officially dedicated. The sign was originally built as an advertisement for a housing development. It became such a universally recognized symbol that the L.A. Chamber of Commerce took over its care with the stipulation that the “LAND” be removed to reflect the district of Hollywood rather than the housing development. The original sign was five feet taller than the current version and each letter was illuminated with roughly 4,00 light bulbs.
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